View Insight of the Form
The Insight panel provides you with important statistics and analytics about how your forms are performing, including visits, submissions, devices, browsers, time zones, and more. This helps you understand user behavior, spot issues, and improve your form design for better conversion.
Insgights of a form help you:
Identify which forms perform best.
Optimize design for the most-used devices and browsers.
Discover where your users are located and what language they prefer.
Track traffic sources (ads, social media, search engines).
🧩 How to access form Insights
Open the app > click Forms > see the form list
Click on Insights of the form under Action column
📈 Insights Dashboard Overview
When you open a form’s insights, you’ll see several sections with key performance data:
⭐ 1. Top Summary
Submissions: Total number of completed form entries.
Example: 2 submissions in the last 7 days means 2 customers filled out the form completely.
Visits: How many times the form was opened or viewed.
Example: 18 visits show that 18 users saw the form, but not all submitted.
Unique visitors: Number of distinct users who viewed the form.
Example: 2 unique visitors = 2 different people visited, some may have revisited multiple times.
Unique respondents: Number of distinct users who submitted.
Example: 1 unique respondent means only 1 user submitted the form, possibly multiple times.
⭐ 2. Trends (Charts)
Submissions Chart: Shows submission trends over time.
Example: You received 1 submission on Sept 24 and 1 on Sept 26, but none on other days.
Visits Chart: Shows how many times the form was viewed each day.
Example: 8 visits on Sept 24, fewer on later dates. This may mean Sept 24 had higher traffic or promotion.
⭐ 3. Devices
Shows which devices visitors used to access the form.
Example: 15 users on desktop, 5 on mobile. If mobile is low, consider optimizing your form for small screens.
⭐ 4. Browsers
Breakdown of which browsers visitors used.
Example: Most users used Chrome (11), followed by Safari (5). This helps test compatibility.
⭐ 5. Countries
Shows where your visitors are coming from.
Example: 15 visitors’ countries could not be detected, but 4 are from the US and 1 from the Philippines.
This can help you decide if localization or translations are needed.
⭐ 6. Operating Systems
Identifies whether visitors use Windows, iOS, Android, or Mac.
Example: 15 users on Windows, 5 on iOS. If you have many mobile users, ensure the form loads quickly on iOS/Android.
⭐ 7. Languages
Shows the detected browser language of visitors.
Example: 20 users had their browser set to English, 0 for other languages. This means English works fine, but you may add translations if expanding globally.
⭐ 8. Time Zones
Displays visitors’ time zones.
Example: Most users were in Asia/Singapore (9), some in America/Chicago (4). This helps you time your campaigns better.
⭐ 9. UTM Sources
Tracks how users reached your form.
Example: All 20 visits show “None,” meaning no UTM tracking was set. If you run ads, adding UTMs will show whether visits came from Google, Facebook, or Instagram.
🎯 How to Use These Insights Effectively
Check Submission vs Visits: see how many visitors saw the form vs how many submitted. A low submission rate may indicate form too long or confusing fields.
Check Device & Browser stats: make sure the form works well on popular devices and browsers.
Review Time Zones / Countries: helps plan communication or support, especially for global customers.
Track Traffic Sources: to evaluate marketing channels or campaigns.
Use Trends to monitor over time: see if recent changes improved submission rate or caused drop-off.
Use insights to optimize your form layout, fields, wording for better conversion and user experience.
📩 Need Help?
Contact us anytime at [email protected] if you need deeper insight analysis or troubleshooting.
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