# Shopify Marketing Consent

Please make sure the form is connected to Shopify customer data first. [Learn more](https://docs.powerfulform.com/customer-fields/shopify-customers-integration)

You can let customers choose whether to subscribe to marketing emails by adding an **“Accept Marketing” checkbox** in your form. When they submit, the app updates the **Shopify customer’s `accepts_marketing` status** accordingly.

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### ✅ How It Works <a href="#how-it-works" id="how-it-works"></a>

Once a customer submits the form:

* If they check **Email Marketing**, their Shopify customer profile will show:\
  **Email marketing: Subscribed**
* If the customer leaves the box unchecked, Shopify will store them as **Unsubscribed**.

This data appears under the customer’s profile in Shopify → **Customers → Marketing**.

<figure><img src="https://3488889492-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FEGgRVSDpMlcGFz1igK0s%2Fuploads%2F9QWpp7TTa72GYcnGhagR%2Fimage.png?alt=media&#x26;token=8322e8aa-2180-4d6d-b141-71207df28e17" alt=""><figcaption></figcaption></figure>

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### 🛠️ How to Add Marketing Consent Fields to Your Form

1\. Open the app > click **Forms** > open the form you want to edit

2\. Click **Element** icon > click **Add element** > select **Consent**

<figure><img src="https://3488889492-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FEGgRVSDpMlcGFz1igK0s%2Fuploads%2F17d5pPGPTj2ze9AzKpwF%2F2026-01-29_16-52-13.png?alt=media&#x26;token=cadbb6c0-7d91-49e9-8ff3-9a9f9fadc218" alt=""><figcaption></figcaption></figure>

3\. Edit the field to label of the field as you want&#x20;

<figure><img src="https://3488889492-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FEGgRVSDpMlcGFz1igK0s%2Fuploads%2F585kb71lmtkvvwF3kxcF%2F2025-05-02_15-33-04.png?alt=media&#x26;token=b3e231f1-24a6-4bf2-913b-a03617d16a7d" alt=""><figcaption></figcaption></figure>

4\. Click the **Integration** icon on the left side > enable **Shopify** > click on **Shopify** option

<figure><img src="https://3488889492-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FEGgRVSDpMlcGFz1igK0s%2Fuploads%2F48YIvQZDvGvLqGk9y5Sn%2F2026-01-29_17-13-49.png?alt=media&#x26;token=142a0f42-677d-4870-bc07-88ba3b6996ea" alt=""><figcaption></figcaption></figure>

5. Scroll down to **Marketing (optional)** section, select **Record email marketing consent via form field**  >   select the checkbox field you have just create&#x20;

<figure><img src="https://3488889492-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FEGgRVSDpMlcGFz1igK0s%2Fuploads%2Fra3UkVfqkkXTnRe9XlHo%2F2025-05-02_15-35-13.png?alt=media&#x26;token=81bb4ee5-94b1-45f0-b7f8-511db4980dca" alt=""><figcaption></figcaption></figure>

6. Save the form.

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### 📌 Example

Suppose you label the checkbox **“Subscribe to newsletter”**:

* Jane fills out the form and checks **Subscribe to newsletter** → Shopify puts her under subscribed marketing status.
* Bob fills out the form and leaves it unchecked → Shopify sets him as unsubscribed.

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#### Need More Help?

If you still need assistance, please contact us at [**support@powerfulform.com**](mailto:support@powerfulform.com). Our team will be happy to help you resolve any issues or guide you further.