Shopify Marketing Consent

Please make sure the form is connected to Shopify customer data first. Learn more

You can let customers choose whether to subscribe to marketing emails by adding an “Accept Marketing” checkbox in your form. When they submit, the app updates the Shopify customer’s accepts_marketing status accordingly.

✅ How It Works

Once a customer submits the form:

  • If they check Email Marketing, their Shopify customer profile will show: Email marketing: Subscribed

  • If the customer leaves the box unchecked, Shopify will store them as Not subscribed.

This data appears under the customer’s profile in Shopify → Customers → Marketing.


1. Open the app > click Forms > open the form you want to edit

2. Click Element icon > click Add element > select Accept term

3. Edit the field to label of the field as you want

4. Click the Integration icon on the left side > enable Shopify > click on Shopify option

  1. Scroll down to Marketing (optional) section, select Record email marketing consent via form field > select the checkbox field you have just create

  1. Save the form.


📌 Example

Suppose you label the checkbox “Subscribe to newsletter”:

  • Jane fills out the form and checks Subscribe to newsletter → Shopify puts her under subscribed marketing status.

  • Bob fills out the form and leaves it unchecked → Shopify sets him as unsubscribed.

Last updated