Edit customer email template

You can customize the content of the email sent to customers: change the subject, message, and add dynamic fields to make it more personal and professional.

🛠️ How to Edit the Customer Email Template

Step to manage

1. Open the app > click Forms > open the form you want to edit

2. Click Mail icon on the left side > click Auto Responder

3. Enable the checkbox Send email to customer > Select the type of email address to send notification: Use element’s email

  1. Find the email template editor

Scroll down to the Email content section.

Here you can edit:

  • Email subject

  • Greeting message

  • Body text

  • Layout of submitted data

  • Links & formatting

  • Footer or signature

5. Use dynamic variables (Optional)

You can insert dynamic fields to personalize the email.

Examples:

  • {{customer.name}} — Customer’s name (logged-in customers only)

  • {{email}} — Email entered in form

  • {{data}} — All visible form fields

  • {{form_name}} — Name of the form

  • {{store.name}} — Your store name

These variables automatically populate when the email is sent.

6. Click Save to finish

🔔 Note: Variables of {{customer.name}} and {{customer.email}} are used for customers who already registered and logged in.

This means:

  • If the customer already has a Shopify account

  • And they are logged in when submitting the form → these variables will automatically pull their Shopify account information.

If the customer is not logged in, these variables will be empty. To capture guest emails instead, use:

  • {{email}} (the email entered in the form)


The footer text in the customer notification email (usually the “If you have any questions…” line) is fully customizable. You can update the email address, wording, or even remove the footer entirely.

Step

1. Open the app > click Forms > open the form you want to edit

2. Click Mail icon on the left side > click Auto Responder

3. Edit the email at the footer of the email content

4. Click Save

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