Fixed Tag vs Dynamic Tag

🔄 Overview Comparison

Feature	Fixed Tag	Dynamic Tag
What it is	A tag you set manually in settings	A tag generated automatically from a customer’s form answer
Tag value	Always the same	Changes based on what the customer selects
Best for	Labeling all customers from a form the same way	Segmenting customers depending on their choices
Example tag	newsletter, wholesale-lead	Customer chooses Wholesale → tag = Wholesale
Requires mapping	Email only	Email + the specific field used for the tag
Updates tags	Adds a fixed tag each submission	Updates based on new answers if “overwrite tags” is enabled

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🧩 When to Use Each Type

✅ Use Fixed Tag When:

• You want every customer who submits the form to get the same label

• You need tracking such as:

  • newsletter

  • lead

  • giveaway-entry

  • contact-form

• You want to easily group customers based on the form they submitted

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🎯 Use Dynamic Tag When:

• You want the tag to reflect what the customer selected

• Examples:

  • Customer Type: Retail / Wholesale

  • Service Type: Haircut / Coloring / Styling

  • Interest: Shoes / Bags / Accessories

• Perfect for segmentation and targeted marketing

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🧪 Examples

Customer’s Form Answer	Fixed Tag Result	Dynamic Tag Result
Selected: Wholesale	Always tags customer as lead (or any fixed value)	Adds tag: Wholesale
Selected: Retail	Still tags customer as lead	Adds tag: Retail
Selected: VIP	Still tags customer as lead	Adds tag: VIP