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# Fixed Tag vs Dynamic Tag

### 🔄 Overview Comparison

<table data-header-hidden><thead><tr><th width="141.75"></th><th></th><th></th></tr></thead><tbody><tr><td>Feature</td><td><a href="https://docs.powerfulform.com/~/revisions/QfT5grjCUlVNVWzLkzdM/customer-fields/add-customer-tag/add-customer-tag-fixed-tag"><strong>Fixed Tag</strong></a></td><td><a href="https://docs.powerfulform.com/~/revisions/QfT5grjCUlVNVWzLkzdM/customer-fields/add-customer-tag/add-customer-tag-dynamic-tag"><strong>Dynamic Tag</strong></a></td></tr><tr><td>What it is</td><td>A tag you set manually in settings</td><td>A tag generated automatically from a customer’s form answer</td></tr><tr><td>Tag value</td><td>Always the same</td><td>Changes based on what the customer selects</td></tr><tr><td>Best for</td><td>Labeling all customers from a form the same way</td><td>Segmenting customers depending on their choices</td></tr><tr><td>Example tag</td><td><code>newsletter</code>, <code>wholesale-lead</code></td><td>Customer chooses <strong>Wholesale</strong> → tag = <code>Wholesale</code></td></tr><tr><td>Requires mapping</td><td>Email only</td><td>Email + the specific field used for the tag</td></tr><tr><td>Updates tags</td><td>Adds a fixed tag each submission</td><td>Updates based on new answers if “overwrite tags” is enabled</td></tr></tbody></table>

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### 🧩 When to Use Each Type

#### ✅ Use **Fixed Tag** When:

* You want every customer who submits the form to get the same label
* You need tracking such as:
  * `newsletter`
  * `lead`
  * `giveaway-entry`
  * `contact-form`
* You want to easily group customers based on the form they submitted

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#### 🎯 Use **Dynamic Tag** When:

* You want the tag to reflect what the customer selected
* Examples:
  * Customer Type: Retail / Wholesale
  * Service Type: Haircut / Coloring / Styling
  * Interest: Shoes / Bags / Accessories
* Perfect for segmentation and targeted marketing

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### 🧪 Examples&#x20;

<table><thead><tr><th width="210.49993896484375">Customer’s Form Answer</th><th width="307.050048828125">Fixed Tag Result</th><th>Dynamic Tag Result</th></tr></thead><tbody><tr><td>Selected: <strong>Wholesale</strong></td><td>Always tags customer as <code>lead</code> (or any fixed value)</td><td>Adds tag: <code>Wholesale</code></td></tr><tr><td>Selected: <strong>Retail</strong></td><td>Still tags customer as <code>lead</code></td><td>Adds tag: <code>Retail</code></td></tr><tr><td>Selected: <strong>VIP</strong></td><td>Still tags customer as <code>lead</code></td><td>Adds tag: <code>VIP</code></td></tr></tbody></table>

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#### Need More Help?

If you still need assistance, please contact us at [**support@powerfulform.com**](mailto:support@powerfulform.com). Our team will be happy to help you resolve any issues or guide you further&#x20;