# Shopify Marketing Consent

Please make sure the form is connected to Shopify customer data first. [Learn more](/~/revisions/KRfi0fHdeAFeAhiPrH7G/customer-fields/shopify-customers-integration.md)

You can let customers choose whether to subscribe to marketing emails by adding an **“Accept Marketing” checkbox** in your form. When they submit, the app updates the **Shopify customer’s `accepts_marketing` status** accordingly.

### ✅ How It Works <a href="#how-it-works" id="how-it-works"></a>

Once a customer submits the form:

* If they check **Email Marketing**, their Shopify customer profile will show:\
  **Email marketing: Subscribed**
* If the customer leaves the box unchecked, Shopify will store them as **Not subscribed**.

This data appears under the customer’s profile in Shopify → **Customers → Marketing**.

<figure><img src="/files/p9UL2aOKEFObA09Pywe6" alt=""><figcaption></figcaption></figure>

***

### 🛠️ How to Add Marketing Consent Fields to Your Form

1\. Open the app > click **Forms** > open the form you want to edit

2\. Click **Element** icon > click **Add element** > select **Accept term**&#x20;

<figure><img src="/files/77j2cqWG7kB0miW0Dw7I" alt=""><figcaption></figcaption></figure>

3\. Edit the field to label of the field as you want&#x20;

<figure><img src="/files/YiTkuoA1gvHbYpONLs9l" alt=""><figcaption></figcaption></figure>

4\. Click the **Integration** icon on the left side > enable **Shopify** > click on **Shopify** option

<figure><img src="/files/9NTLfthRw8aRun6ezr0e" alt=""><figcaption></figcaption></figure>

5. Scroll down to **Marketing (optional)** section, select **Record email marketing consent via form field**  >   select the checkbox field you have just create&#x20;

<figure><img src="/files/qU41H6WJwpmHGegVtwgZ" alt=""><figcaption></figcaption></figure>

6. Save the form.

***

#### 📌 Example

Suppose you label the checkbox **“Subscribe to newsletter”**:

* Jane fills out the form and checks **Subscribe to newsletter** → Shopify puts her under subscribed marketing status.
* Bob fills out the form and leaves it unchecked → Shopify sets him as unsubscribed.


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