Mailchimp integration

Automatically send form submissions to your Mailchimp audience (list)

With the Mailchimp integration, you can add subscribers directly to your Mailchimp audience the moment they submit your form.

✅ What You Can Do

With Mailchimp integration, you can:

• Add subscribers to any Mailchimp Audience

• Sync form data (email, name, phone, custom fields)

• Trigger automated Mailchimp Welcome Emails, Tags, and Journeys with the list

• Keep your email list clean and always up to date

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🧩 Step 1 — Get Your Mailchimp API Key

To begin, you'll need an API key from your Mailchimp account:

1. Log in to your Mailchimp account

2. Navigate to Account > Extras > API Keys

3. Click Create A Key

4. Copy the generated key for use in the next step

Reference: https://mailchimp.com/help/about-api-keys/#Find_or_generate_your_API_key

🛠️ Step 2 - Add Mailchimp API key to the app settings

1. Open the app > click Settings > hover on Mailchimp settings > click Config

In Mailchimp API key field, enter API key created in the Steps 1 above

1. Click Save to update the changes

🧾 Steps 3 - Select Mailchimp list (form)

Before Map the data, please make sure you create the contact list (a signup form) in Mailchimp to connect the data from the Globo form with that list.

Follow this link to know more.

1. Open the app > click Forms > open the form you want to deal with

2. Click Integration icon on the left side > enable Mailchimp by toggling it on and clicking its name

3. select a Mailchimp list in List dropdown

🔗 Step 4 — Map Form Fields to Mailchimp Fields

Select the value of the Globo form (on the right) to connect it to the fields in Mailchimp (on the left)

• The Email value is compulsory here to create a new profile in Mailchimp

• The other values are optional. Please map them based on your needs

For example: the First name field of Mailchimp is matched with First name field of the form, the Last name field of Mailchimp is matched with Last name field of the form.

🚀 Step 5 — Publish & Test Your Form

If the form is already published, you just need to save the form after making changes.

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✅ How It Works

After a user submits the form, the form sends data to Mailchimp.

• Mailchimp creates or updates the subscriber profile.

• Log in to your Mailchimp account > go to Audience > All contacts.

• Open the list you integrated with your form > check for the new subscriber profile to confirm data has been added successfully.

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🛠️ Troubleshooting

❌ Subscriber not appearing in Mailchimp

Check:

• The Email field is mapped to EMAIL (required)

• You submitted a valid email

• Audience is selected

• API key has the correct permissions

• The email is not part of your "Unsubscribed" or “Cleaned” list

❌ “Invalid API key” error

Double-check:

• You used a Mailchimp API Key, not a password

• There are no extra spaces when you pasted the key

• The key has not been revoked or expired

❌ Audience list not loading

Try:

• Generating a new API key

• Checking if your Mailchimp account has at least one active audience

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❓ FAQs

Can I add subscribers to multiple Mailchimp audiences?

No. Mailchimp allows each contact to belong to one primary audience. But you can use tags or segments inside Mailchimp to organize subscribers.

Do I need an email field?

Yes. Mailchimp requires an EMAIL field to add a subscriber.

Will existing Mailchimp profiles be updated?

Yes. If a profile already exists, the app will update the fields you mapped.