> For the complete documentation index, see [llms.txt](https://docs.powerfulform.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.powerfulform.com/submissions/form-insights.md). # Form insights Measure how your forms perform — views, submissions, completion and where your respondents come from — for one form or all of them. Reading individual submissions tells you what people said. The analytics view in **Powerful Contact Form Builder** tells you how the form itself is doing: how many people saw it, how many finished it, and what devices, sources and countries they came from. The same screen comes in two variants, and the difference is only the scope. | Variant | How you open it | Scope | | ------------------- | --------------------------------------------------------- | ------------------------ | | All-forms analytics | **Submissions** > **View analytics** on the summary strip | Every form in your store | | Single-form insight | **Forms** > **View insight** at the end of a form's row | That one form | The all-forms variant is titled **Submissions** and has a back link to the submissions list.

The single-form variant is titled with the form's name, subtitled with its number, has a back link to **Forms**, and carries an **Edit form** button in the header. Everything below the header is identical.

{% hint style="info" %} Analytics is available in our **PRO** plan or higher. See [Plans and billing](/settings/plans-and-billing.md). {% endhint %} ## The metric cards

Four cards sit under the date button. Each shows the total for the period, a percentage trend against the equivalent period immediately before it, and a small sparkline comparing the two periods.

Card	What it counts
Submissions	Submissions received in the period.
Visits	Form views in the period. One visitor loading the page twice counts twice.
Unique visitors	Distinct visitors who saw a form in the period.
Unique respondents	Distinct visitors who submitted a form in the period.

## The charts

Two day-by-day charts sit under the cards: **Submissions**, an area chart of submissions per day, and **Visits**, a bar chart of form views per day. Use them to spot the shape behind a total — a single spike from a campaign looks very different from steady daily traffic, even when the totals match. ## The breakdowns

The breakdown section of the insight view showing the Devices donut with its legend, plus Browsers, UTM sources, Countries, Operating systems, Languages and Time zones

Below the charts, a set of cards splits the period's activity by audience. Each list shows the top five values, and the info icon on a card explains it — for example **These are the top 5 Browsers with the highest number of submissions**.

Card	What it tells you
Devices	A donut chart splitting activity across Desktop, Mobile, Tablet and Other, with the values in the legend.
Browsers	The five browsers producing the most submissions.
UTM sources	The five traffic sources producing the most submissions. Traffic arriving without a UTM source is listed as None.
Countries	The five countries producing the most submissions, by country name. Values that cannot be identified are listed as Unknown.
Operating systems	The five operating systems producing the most submissions.
Languages	The five storefront languages your respondents used, by language name.
Time zones	The five time zones your respondents are in.

## What to do with what you find

Mobile is most of my traffic

Check the form on a phone rather than a narrow browser window. Long dropdowns, wide tables and side-by-side fields are the usual problems. See [Fonts, size and spacing](/design-your-form/fonts-and-sizing.md).

Countries shows traffic I did not expect, with no submissions

Views without submissions from unexpected places are often bots. Turn on a CAPTCHA. See [Prevent spam submissions](/troubleshooting/prevent-spam.md).

A form has submissions but the charts look empty

Check the period first — the view opens on **Last 7 days**, so an older campaign will not appear until you widen the range.

## Next steps * [View submissions](/submissions/view-submissions.md) — the summary strip and the table the numbers come from. * [Multi-step forms](/build-your-form/special-form-types/multi-step-forms.md) — a common fix when views are high and submissions are low. * [Prevent spam submissions](/troubleshooting/prevent-spam.md) — when the numbers are inflated by bots.